Diageo
Delivering seamless guest experiences across global sport and events
Working with Diageo, Twenty20 provided a bespoke Guest and Ticket Management platform to support its FIFA World Cup programme.
The platform centralised guest registration, ticket allocation and communications, providing Diageo with a clear overview of confirmed, pending and declined guests while enabling multiple stakeholders to manage guest information and requirements.
The platform delivered a personalised digital experience for every guest, with branded invitations, automated communications and a dedicated Event Companion accessible without an app.
Guests could access personalised schedules, travel information, maps and event updates through a secure web portal, while Diageo could dynamically manage content and capture post-event feedback.
Managed 3 Global Events
Managed 6,000
Interactions 15,000+
Time 99.98%
An integrated employee ticket ballot also enabled Diageo to manage ticket allocations across markets.
Employees could request tickets during a defined ballot period, with selected employees progressing through an integrated payment journey before receiving automated purchase confirmation — bringing guest management, ticketing and event communications together in one connected platform.
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Delivering seamless guest experiences across global sport and events