Mubadala
Delivering seamless guest experiences across global sport and events
Twenty20 has worked with Mubadala to create a suite of bespoke digital platforms supporting its sponsorship and event programmes across global sport, hospitality and its annual Business Forum.
At the heart of the solution is our Guest Management System, providing Mubadala with one central platform to manage guest communications, invitations, registrations and event logistics.
Mubadala places exceptional importance on the individual guest experience. Every interaction needs to feel personal, considered and effortless. We have tailored the platform around this approach, creating seamless digital journeys that allow Mubadala to manage complex logistics behind the scenes while delivering a polished, premium experience to every guest.
Alongside guest management, our platforms support the management of sponsorship rights and assets, as well as the digital experience and operational requirements surrounding the Mubadala Business Forum.
managed 250+ Globally
Tracked 10,000+
Interactions 54,000
Time 99.9%
Together, we have supported events including the Mubadala Abu Dhabi Open, Abu Dhabi F1 Grand Prix, SailGP events globally, Mubadala Business Forum and other major sporting and corporate events.
The result is a connected digital ecosystem that gives Mubadala greater control, consistency and visibility across its sponsorship activations, while keeping the guest experience effortlessly simple.
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